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On 5 September 2013, the switch was flipped and Ladbrokes made its well-publicised debut as a betting site in Australia. They first acquired Northern Territory based in the latter part of 2012,

The move would seem to have two major motivations behind it. One of these would be a new tax scheme in Great Britain set to go into effect would impose an additional tariff on an already greatly burdened enterprise. The other reason would be the obvious attraction of an Australian wagering market where enthusiastic punters seem willing to wager on gravity causing objects to fall if they can just get the proper odds.

Ladbrokes may be new to Australia, but they would have to be considered an old line company that got its start when British Empire was the greatest in the world’s history. It was established in Worcestershire in 1886, when a twelve year old boy named Winston Churchill was too young to be a client. A colourful company history will be left for others to chronicle, but just for perspective, the operation today can boast of about 2,400 betting shops distributed across England and the Emerald Isle, around 13,000 employees and revenues for last year well in excess of one billion pounds. Join Here

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LADBROKES online betting offers BEST BONUS

QuickCall: Now Bet Live In Play No Phone Call Required
New to Ladbrokes is a feature called QuickCall. You can now place bets live in play during the game with 3 clicks of your mouse. No need to phone the bet through to Ladbrokes anymore and wasting precious time and missing value. More information can be found on their site.

How to QuickCall Your Next Bet you may ask. It’s easy: 
  1. Make your selections by clicking on the odds you want
  2. A pop-up screen appears – Click OK – BET LIVE WITH QUICKCALL – there is also an option to CANCEL THE BET if you wish at this stage
  3. Your wager is transmitted via QuickCall Feature which you can mute if you don’t want to hear your selected bet – Click ‘CONFIRM BET’ when prompted
  4. That’s it, now continue to watch the game with your bet now in play!
      Ladbrokes card


      Ladbrokes is, for the most part, not materially different from any of the other Australian online bookmakers. This is actually meant as a compliment because if there is one thing that has benefited Australian punters over the past decade, it is an excellent array of betting agencies that have gone to great lengths to combine modern computer and Internet technology in what would seem to be one of the best such combinations that has been devised.

      As for specific details:
      • Wagering accounts can be funded with Visa, MasterCard, BPAY and POLi.
      • Withdrawal options are by bank transfer, but Ladbrokes has streamlined this process by means of an EFTPOS card that can be used at ATM machines to access cash dividends, usually almost instantaneously after final settlement. The card can even be used for purchases at merchants that support those types of transactions.
      • There are no fees deducted from deposits or withdrawals on Ladbrokes end of things.
      • Customary ATM fees from the machines’ owners could apply. 
      • The Australian Dollar is the only currency accepted by the Australian branch of Ladbrokes.
      • English language only.
      • The odds format is decimal.
      • Minimum deposit amount is $10.00.
      • Smallest possible online bet is $0.50.
      • Minimum telephone bet is $20. This will come into play anytime live betting is involved, due to government law.
      • Maximum payouts are not an issue for most punters.
      • Turnover requirements are a modest 1x for deposited funds and 2x at odds greater than 1.50 for bonus bets, which also must be used within 90 days of account origination.
      • Ladbrokes margin averages across all markets at 4.8 percent, slightly lower than the average combine margin of all the major online bookmakers.
      • Ladbrokes offers credit facilities betwixt $200 and $5,000. Caveat Emptor.
      • It will be necessary to establish an identity with Ladbrokes using commonly possessed documents. This can be done online or by conventional mail.
      • Credit card deposits will require a copy of both sides of the card.
      • It is possible that a dormant account fee of $25 could be subtracted from an account that has been inactive for six months or longer. 
      Indvidual holding ladbrokes visa card

      Ladbrokes Promotions

      The company is no slacker when it comes to devising various promotions to keep client interest levels highly engaged. Some of these are ongoing, such as Best Tote or SP plus 30%, payouts for both horses in the event of an upheld protest, and a somewhat unique offering for thoroughbred and harness races that permits confident punters to not only pick the winner, but the winning margin as well. Sports promotions are similarly configured for the A-League, AFL and NRL, so no one will be neglected.

      One nice aspect of Ladbrokes promotions is that anytime a market with an active promotion is selected, the betting slip will notify the punter, making it extremely easy to participate without anxiety of missing out. Join Here

      Ladbrokes Markets

      You would expect a lot of markets from a major player such as Ladbrokes, and that expectation will be not only met but well exceeded in the majority of cases. The Australian operation focuses on sports and racing, with a few miscellaneous markets, such as entertainment and politics.

      Sports oriented punters will find AFL markets that are close to the highest number available, which is also the case for all the major sports, both domestic and international. Racing punters will find essentially every thoroughbred, harness and dog race offering something. Betwixt special bet types and exotics, there are over 20 ways to wager, at least on most of the events.

      Ladbrokes Wagering Platforms

      Ladbrokes can claim to have one of the cleanest, most intuitive wagering interfaces of any online bookmaker. Right below the logo banner and login boxes are tabs that will take a punter to racing, sports, novelty markets and promotions sections of the website.

      The various links for upcoming events, multis and sports are simply and pleasantly displayed in clear black text on a white background. Ladbrokes essentially took the design of, seeing no reason to change something that was widely acknowledged as one of the best to be had.

      There is also a mobile platform for Apple and Android powered devices, taking full advantage of the mobile wagering revolution. There are not quite as many markets as there are on the website proper, but only the most critical punter could find much of an issue here.


      Ladbrokes could be an entirely satisfactory agency for the punter who wants to have everything in one place. It would also be more than sufficient for the dedicated professional who likes to toggle betwixt agencies for a look at how the different markets are evolving or to find a bargain with odds or margins. There are far more up than downsides to establishing an account with Ladbrokes and it is easy to conclude that they are a welcome addition to the Australian online wagering market.
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