Hawthorn is in the news prominently of late.
Jarryd Roughead has announced that he is relinquishing the Hawks captaincy in order to concentrate on his own play in 2019, which may prove to be his last in the league.
Hawks’ midfielders Liam Shiels and Isaac Smith, vice-captains from the 2018 AFL season are likely replacements, but there is none on the senior list with a name to equal Roughead, save possibly James Sicily.
The other news coming out of the east side of Melbourne’s CBD is that the new NBL franchise, the South East Melbourne Phoenix, have formed an alliance with the Hawks in order to benefit from some experienced guidance.
The new NBL side is hoping to gain some insights into the Hawks’ business model with regard to some of the administrative nuts and bolts, such as technology, HR and finances.
“Hawthorn is one of the biggest sporting clubs in Australia. It has enjoyed tremendous success on and off the field and has established deep roots across South East Melbourne where it has a huge following,” according to Phoenix GM Tom Greer.
The new NBL side has plenty of financial backing from Victoria’s government; some $126 million intended to upgrade the environments of the State Basketball Centre and Melbourne Arena.
It would be quite a coup in the Phoenix can come anywhere near the success of the Hawks, but such is typically not the early fate of an expansion franchise and the AFL club has a 116-year jumpstart.
Hawthorn CEO Justin Reeves was not beyond a little bit of big noting, saying of the allegiance, “This agreement with South East Melbourne Phoenix is a fantastic opportunity for our club to leverage the wealth of expertise that we hold in the field of sports governance.”
The association seems based on a sound financial basis, but there may be a bit of grumbling in the Hawks’ main office if someone from the Phoenix comes along and breaks the copier of fails to refill the coffee.