Every time we install a new, free app on our smart phones, we agree to all manner of creepy permissions.
It is the main reason why we seldom use the bookmakers dedicated apps and simply use the mobile version of the website on our phones.
Having your ones and zeroes sucked out of you and collected by app developers is the reason most mobile apps are free.
The data is extremely valuable to those who have every reason to want to know what we look at, what we buy and where we go.
If our smart phone addictions were not so powerful, we would come out of the cloud and realise that we should be paid for our data.
That is precisely the thinking of the NBA, which plans to cut off unauthorised sportsbooks from access to official NBA data.
The NBA wants a piece of the action and who can blame them?
They generate vast amounts of data, far beyond game scores and won – loss records. This data is a goldmine for sportsbook operators and online bookies who can use modern technology to set markets.
An NBA-authorised data provider company called Sportradar is informing sportsbook operators that the NBA was compelling Sportradar to “Cease providing to you NBA Official Data for use in the United States unless and until you are an Authorized Gaming Operator of the NBA.”
There is a key operative descriptor involved, which is “Official Data.”
Unofficial data will be free, but it will not be the exhaustive, comprehensive and verifiable data.
In short, the bookies will have to pay up. The NBA today. Possibly the AFL, NRL and other professional sports leagues in the near future.
When the bookies pay, the money will come from the punter in the form of increased bookie margins, odds less favourable than they once were and point spreads that take the increased cost into account.
The NBA data is used by sportsbooks to run live betting.
Look around Australia and see the complexities of managing online wagering for six states, and then multiply that by whatever factor equal the 50 states of the U.S.
Seven U.S. states currently have online sports betting and the number will only grow.
When your Aussie bookie starts adding something labeled as a Data Fee to your account, you will know where it all began.