bet365 betting review


It recently came to our attention that in our continuous and ongoing efforts to supply Australian punters with factual and objective information about online bookmakers, that the last time we had a look at bet365 was almost four years ago. That is like 40 years in internet time, so here is an updated look at bet365.
Bet365 is based in Great Britain, but for Australian clients, the regulations to which bet365 adheres are those of the Northern Territory Gaming Commission. This has one minor impact -  live, in-play betting with Austalian Racing and Australian Sports requires a phone call rather than through the website. 

They have been in operation for more than long enough to alleviate any qualms regarding their reliability and sustainability, and having a base in England rather than some less stable country provides additional assurances. 

Denise Coates launched the online aspect of the agency in 2001. She developed the wagering platform, although that platform would be unrecognisable today, given that in 15 years’ time, very little has remained static in the online world, bookmaking least of all. The company also operated a chain of betting shops established by her father Peter Coates in 1974, with Denise at the reins, based in Stoke-on-Trent, the twice-hyphenated British city just to the south of Liverpool, 264 km. to the north of London town. They divested the retail portion of the operation in 2005 and paid off RBS loans to become debt free. 

The most recent available head count puts the bet365 payroll at around 3,000 people. Estimates of the number of clients, along with operations in nearly 200 countries, entitles them to claim being one of the world’s leading online wagering agencies. 

In Australia, the bet365 offices are in Darwin, where roughly 100 Darwinians service the continuously evolving needs of the Australian punting community. 

bet365 Details

The following information was obtained from the Australian version of the bet365 website at 

We were immediately impressed by the soothing colour tones of predominantly grey and green on the home page. Be advised that bet365 is a Flash site, which takes a moment to which to become accustomed. We were impressed that there were no demanding banners vying for our attention, or more accurately, distracting us. After looking at the U.K. site earlier, we also appreciated that the time stamp at the top left just beneath the bet265 logo had automatically been adjusted to Oz time, as had the odds been converted to decimal format. On the far right side of the top panel were the log-in boxes and text boxes for Live Streaming, which is a key strength of the agency, Help, Odds format and Services, where website help, banking functions, promotions, and a handy way to access the mobile platforms, including iPhone and Android apps, along with the mobile version of the main website could be rapidly accessed from a separate pop-up window.

The layout was similar to the often seen three-column layout, with the exception that there is a fourth column. On the far left was the navigation menu, which led off with the in play offerings. To the right was a column taking up roughly half the screen were all the current in-play markets. Next to that were the odds, and finally, the bet slip, where entering a stake showed the potential return. A Bet Max text link was invaluable for making sense of the wide array of rules regarding the largest bet for any particular market. Below the bet slip was information regarding promotions, information about the bet365 Visa card for rapid dividend collections, and, music to our eyes, a scroll function that led off with AFL followed by NRL matches. We liked being able to get to footy so rapidly. 

When we did return to the left-most column and click on Australian Rules, we returned to a three-column layout that showed a gazillion markets, beginning with prop wagers. Beneath that was a section showing all nine round 23 games. We selected Crows v. West Coast and were rapidly taken to a page showing all the available markets, and there were more than we were willing to count. 

Just at this moment, the page auto-refreshed, which we do not especially appreciate. We took this time to go across to Sportsbet for our admittedly unscientific odds comparison, using the Crows/West Coast game. Bet365 was offering 1.30 for Crows backers versus 1.27 at Sportsbet. West Coast backers received 3.60 from bet365 and 3.90 from Sportsbet. Bet365 had the Crows favourites by 25.5 points; Sportsbet was at 26.5. 

We have to say that we think the bet365 interface, aside from the auto-refresh business, has been our favourite of all the bookmakers at which we have looked. This is certainly a subjective opinion, but there you have it. 

We next took a quick look at the mobile platform, specifically the mobile version of the website, as opposed to the operating system-specific apps. We prefer this route for mobile since we do not have to download anything. We also prefer not to grant every conceivable type of permission to an operator. Those of you out there of the Millennial generation might not object to scattering your binary data all across cyberspace, but us cranky old men find in creepy and voyeuristic. 

We went to the mobile website with an Android smartphone, using a Chrome browser. We were genuinely amazed at how fast the site loaded. We were mildly disappointed that there was no icon for Aussie Rules, but we found it lickety-split using the A-Z option. In as much as we acknowledge that we do not control how well the internet performs on any given day, the bet365 mobile site was the fastest we have seen.

Back on the desktop website, we navigated to horse racing and found all manner of racing, beginning with North America, through Australia, and then international markets. Simply clicking on the North America header closed those markets and brought Australian markets to the top. Very cool. All manner of bet types and attractive promotions for sports and racing, such as a return of stake for ties in soccer games.

Our only issue with the desktop website was that the scroll bar at the extreme right was a bit on the narrow side, causing us to accidentally select unintended options on a few occasions.  

Finally, with regard to the wagering platforms, bet365 has live streaming for clients in good standing, and they may just have the most live streams of any agency including excellent Bonus Bets on the Melbourne Cup

bet365 Terms and Conditions

At the very bottom of the website, you will find compete information on the details regarding deposits, withdrawals, Term and Conditions, etc. Alongside is an extensive selection of text links to Form and Stats, and finally a column devoted to results, promotions and an audio stream for racing, soccer and cricket.

As far as making deposits to bet365, there is an easily found pop-up window where you select your currency and naturally there are no deposit fees and there are many different deposit methods. Our experience with online bookmakers tells us that there are plenty of ways to fund an account, more than you would ever need.

We encountered the same issue when exploring withdrawal methods, but there are many free options, the fastest and easiest of which is a bet365 Visa card. 

We could not find the minimum wager amount or account size on bet365’s website. Third party information we have observed to be reliable in the past gives the minimum wager as 25 cents. Minimum deposit varies by deposit method, ranging from $1 to $100.

Maximum payouts are very generous, up to £1 million in some cases. Of course, this will vary by market. We found complete information on this topic in the bet365 terms and conditions. This is also where information will be found on dormant account fees, but we are happy to inform that bet365 will make an effort to notify anyone whose account is in danger of incurring dormancy fees. 

Betf365 has an average margin of 4.8 percent, higher than the bargain international shops, slightly below the average for the domestic operations. 

We used to feature this information more prominently until it became obvious that due to the competition among online bookmakers, the details are very similar, and at any rate, financially insignificant. 
Bet365 Review


We feel that a membership with bet365 is appropriate for anyone. Low deposits, small wagers and low turnover are just three reasons. The premium video and audio streaming they offer alone is worth the price of admission. Plenty of markets, respectable odds and decent margins are three more. The wagering platforms, desktop and mobile, are some of our favourites. 

The casual punter could get by very well with bet365 as their sole agency. The high volume punter, of course, will want to seek out the best margins, but a membership with bet365 would be a valuable asset nonetheless for the above reasons. 
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